Proven Business Model for Basketball Camps

Most personal trainers make the mistake of offering only one-on-one private training sessions. Yes, a personal trainer may potentially earn descent income, but it does not allow them to scale. It also opens personal trainers up to be too dependent on a handful of clients. I’ve seen relationships abruptly end leaving the personal trainer in a bad spot. Not good!

Key Components

A great basketball camp business model must incorporate 3 critical components:

  • Must be scalable
  • Must have a residual component
  • Potential to generate part or full-time income

Business Model

1 basketball camp is run every 7 weeks (during school year). There are 5 camps in total, where each camp is given a theme. The themes used are as follows:

  • Ball handling
  • Shooting
  • Offensive moves
  • Defense
  • Inside play & rebounding

Basketball Camp Logistics

  • Number of kids: 20
  • Cost per kid: $175
  • Gross revenues: $3,500
  • Number of classes per camp: 7
  • Meeting frequency: 1 class per week
  • Duration: 7 weeks

When you run 5 basketball camps throughout the school year, the numbers will be as follows:

Yearly Totals (for 1 camp per 7 weeks)

  • Number of camps per year: 5
  • Gross revenues per camp: $3,500
  • Yearly total: $17,500

This doesn’t include summer camps. If you include a summer camp, here are the details:

Summer Camp

  • Number of kids: 20
  • Cost per kid: $200
  • Gross revenues: $4,000
  • Number of classes per camp: 5
  • Frequency: 5 classes per week
  • Duration: 1 week

The gross revenues for the year would be as follows: Gross Revenues = Yearly camp total ($17,500) + Summer camp ($4,000) = $21,500

This model may also be leveraged to generate full-time income. This is achieved by running a higher number of camps within each 7-week period.

In the example below, 6 camps are being run every 7 weeks, and this is being done 5 times throughout school year:

Yearly Totals (for 6 camps per 7 weeks)

  • Number of camps per year: 30
  • Gross revenues per camp: $3,500
  • Yearly total: $105,000


This business model allows for scaling, it’s residual and full and part-time income is possible.

Multiple kids participating in a camp makes it scalable. The 5 themed camps make it residual. The number of camps run throughout the year determines amount of gross revenues.

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